Our Mission

Our Mission


 Engagement Ring

At Greg Neill and Son Fine Jewellers, our mission is simple:

to develop the jewellery industry by putting our customers first and fostering an unwavering commitment to transparency, quality, and customer satisfaction.

We are customer obsessed, not sales obsessed. Our focus is on building long-lasting relationships with our valued customers, understanding their unique desires, and ensuring they end up with the absolute best diamond and jewellery within their budget. We believe that every customer deserves a memorable and personalised experience, guided by our expert team who will listen, educate, and empower them to make informed decisions.

We are proud to uphold a culture of transparency and honesty. We strive to demystify the world of jewellery, providing clear and accurate information about the sourcing, quality, and craftsmanship of our products. No fancy marketing jargon or gimmicks. Just open and honest communication, because we believe that trust is the foundation of every successful partnership.

We want our customers to feel immense pride when they own a Greg Neill & Son Fine Jewellery piece. With four decades of expertise, we have dedicated ourselves to the art of creating exquisite, timeless pieces that stand the test of time. Each design is meticulously crafted with passion and precision, ensuring that our customers possess a piece that not only reflects their individuality but also captures the essence of our legacy.

As we celebrate our 40 years in the industry, we remain steadfast in our commitment to excellence. We embrace innovation, staying at the forefront of industry trends and technologies, while honouring the timeless traditions that have shaped us. With a vision that extends well into the future, we are here to serve our customers for another 40 years and beyond, continuing to be the trusted destination for exceptional jewellery that tells stories, creates memories, and brings joy to every cherished moment. Join us on this extraordinary journey, where customer satisfaction is paramount, transparency is the norm, and the beauty of fine jewellery shines brighter than ever before. Welcome to Greg Neill and Son Jewellers, where your dreams become treasured realities.

Discover the diamonds & jewellery of your dreams!

When you engage with us, you’re working with a passionate team of experts & professionals to make your dreams into a reality. Come to us with an idea, & see it come to life!

We are the only jeweller in our region offering a private diamond room experience with a powerful real-time design program, Counter Sketch. Step inside our private diamond room, or work 1:1 with our store owners online, to create a one-of-a-kind design that is unique to your story.

Whether in-store or online, our honest & genuine advice serves to support you with the most important purchases of your lifetime.

Beyond the 4 C’s, is Care for our customers

We pride ourselves on ensuring all of our customers receive the most beautiful piece of jewellery that is worthy of their budget, & above all, enjoy an unparalleled customer experience with us.

We’re here to support every customer in their journey through life, by offering the jewellery that symbolically marks a special moment in time. Whether it’s engagements, weddings, birthdays or any cause for celebration, we are forever grateful to have shared in some of the happiest moments in people’s lives by being able to give someone their dream ring or fine jewellery, designed to be worn & treasured for life.

We are passionate about our industry & committed to the service of our clients, it’s why we love what we do!